Introduction to Customer Experience (February 2023)

Introduction to Customer Experience

There is a lot said and heard about Customer Experience (CX) professionals but how many people really understand what CX is and what it can do for your business?

Sure, there are CX professionals out there working to deliver insights that their organisations can use to improve stakeholder value – across customers, employees & the organisation.

But the CX Team typically represent only a few folks across organisations with dozens, hundreds and even thousands of employees.

And it takes everyone in the company to make great CX outcomes happen.

And what does CX even mean? Even within the industry, there is often confusion about what customer experience encompasses.

So we created this special February 2023 Introduction to Customer Experience course to help everyone understand what CX is (and isn’t).  Because that’s where it begins when you want everyone in your business to contribute to great CX outcomes.

Whether you’re a busy executive, board member, contact centre manager, work in marketing or are new to a customer experience role, this course has been designed for you.

Drawn from our leading CX Management / CCXP Exam Preparation 18-hour workshop, the February 2023 Introduction to Customer Experience course provides a high-level overview of Customer Experience Management.

We cover what CX is, what it looks like and why it matters.  We’ll also cover how it compares and contrasts to Customer Service (as there is a lot of confusion) so you’ll be able to actively facilitate and engage in CX conversations and understand how CX can improve profitability, employee engagement and, of course, create happier customers.

On completing the Introduction to Customer Experience February 2023 course you will:

• Understand and be able to explain the definition of Customer Experience.
• Be able to describe the essential building blocks of Customer Experience.
• Recognise the difference between Customer Experience and Customer Service and why that matters.
• Learn different models for understanding how Customers perceive their experience.
• Understand the importance of having a  CX Vision and the key elements of a CX strategy.
• Have enjoyed a forum for interaction, sharing and dialogue with others.

The training is conducted live by global CX expert Daniel Ord, one of only a handful of Recognised Training Providers in the world for the Customer Experience Professionals Association.

To learn more about the course, and secure your ticket, click the link below.