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Data-Driven Customer Sales & Retention
November 13, 2025 @ 2:00 pm - 5:00 pm AEDT

The venue location is Melbourne Quarter TWO – its set back a bit from the Collins Street – just walk through the courtyard area!
ACXPA Victoria Event • Melbourne CBD
Data-Driven Customer Sales & Retention
Join us for a keynote from Steve O’Connor, Managing Director at Foxtel, as he shares how data is driving smarter decisions to attract and retain customers in one of Australia’s most competitive markets.
You’ll also hear from ACXPA CEO, Justin Tippett, who will present the latest findings from the Australian Call Centre Rankings — benchmarking over 80 metrics from 60+ call centres nationwide each month to reveal trends in wait times, agent soft skills, and more.
Why attend
Competition is rising and customer expectations keep shifting. The teams winning retention combine data, benchmarking and frontline skills to move the numbers that matter. Here’s how to do it without the fluff.
- Turn customer data into decisions that prevent churn and lift sales conversion.
- See where your industry actually sits against national benchmarks.
- Learn the skill sets that really matter in keeping customers loyal.
Keynote: Foxtel’s data advantage
- How Foxtel uses data signals across the lifecycle to attract and retain customers.
- Identifying risk earlier and targeting save actions that actually work.
- Designing offers and experiences that build loyalty in crowded markets.
Australian Call Centre Rankings: what the numbers say
- Fresh results from the Australian Call Centre Rankings across key sectors including energy, telco, banking and insurance.
- Trends in wait times, agent soft skills and customer effort — where organisations are excelling (and struggling).
- How to use monthly benchmarking data to compare your centre and identify the quickest improvement opportunities.
Event details
- Date
- Thursday 13th November 2025
- Time
- 2:00PM – 5:00PM
- Location
- Foxtel HQ, Melbourne CBD
- Cost
- $15 ex GST FREE for ACXPA Members
Limited places. First in, best dressed.
Who should attend
- CX & Contact Centre Leaders
- Sales & Retention Managers
- Marketing & Growth
- Energy • Telco • Finance • Media • Insurance
Reserve your seat
Learn how data, benchmarks and frontline skills come together to keep customers. Three hours. Zero fluff.
Register now






